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Mar 13, 2025
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HRM-224 Hospitality Entrepreneurship
3 Credit(s)
3 Lecture Hour(s)
This course begins with an overview of the principles of business development and marketing management. Its covers research methodology needed for the design and delivery of a hospitality business. The course then assesses the viability of various sized of hospitality business ventures vis-a-vis the planning process, management of small enterprises, feasibility studies, and formation of business plans. Risk management, record keeping and entrepreneurial characteristics are explored.
Prerequisite(s): HRM-101 or BUS-101
Syllabus for this course
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