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Nov 21, 2024
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BUS-210 e-Marketing
3 Credit(s)
3 Lecture Hour(s)
This course explores the use of the Internet, World Wide Web, and online social networking on the marketing of goods, services, and ideas. Topics include identification of web-based marketing goals; selection of the appropriate Web-based marketing strategy; conducting primary and secondary marketing research; Web-design criteria; Web-based advertising techniques; and revenue streams. Students will develop and integrated Internet marketing plan, including development of a Web presence, for an organization.
Prerequisite(s): BUS-101 or BUS-115 or BUS-170 or BUS-201
Syllabus for this course
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