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May 16, 2024
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BUS-102 Retailing
3 Credit(s)
3 Lecture Hour(s)
This course provides the student with the fundamental principles of retailing and their application in small, medium-sized, and large stores. Topics include store location, layout, and organization; consumer behavior and customer relationships; employee training and motivation; sales forecasting, and inventory management; information flow; merchandising; and strategies to gain a competitive edge in the local and global marketplace.
Syllabus for this course
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