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Jun 01, 2025
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BUS-120 Social Networking for Business
3 Credit(s)
2 Lab Hour(s)
2 Lecture Hour(s)
This course is designed to provide the student with both the theory and application of social networking as it relates to the field of business. Topics include the social media as a marketing tool, using social networking for customer tracking and data analysis, establishing media entries and presence for effective advertising, gauging customer satisfaction by surveys, pages and BLOGs, establishing and maintaining customer loyalty, and building an electronic newsletter.
Syllabus for this course
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