2023-2024 Catalog 
  
    Feb 29, 2024  
2023-2024 Catalog
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BUS-150 Sport and Team Branding


3 Credit(s)
3 Lecture Hour(s)
This course examines brand management as it applies to sports and sport merchandising. Study includes the impact, desire, and profitability of branding; developing and executing a successful brand strategy; building, measuring, and managing brand equity; as well as leveraging the marketing mix to build a high-demand brand platform with a strong customer focus by integrating merchandise items with creative sponsorships.


Syllabus for this course




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