2023-2024 Catalog 
  
    Feb 29, 2024  
2023-2024 Catalog
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BUS-251 Sports Merchandising and Promotion


3 Credit(s)
3 Lecture Hour(s)
This course examines merchandising management as it relates to the sports industry. Study includes theories of successful sport merchandising; examination of the planning, implementation and control of sport sales and promotion; use of technology, such as holograms, to protect brand validity; licensing; outlet venues for merchandise; organizing a sports promotion and sales campaign; as well as e-commerce merchandising as a strategic resource of a sports team website.

Prerequisite(s): BUS-101  or BUS-150  or BUS-203  or PSY-111 or WEX-127 


Syllabus for this course




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