2023-2024 Catalog 
  
    Feb 29, 2024  
2023-2024 Catalog
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BUS-250 Advertising


3 Credit(s)
3 Lecture Hour(s)
This course is designed to give the student a broad view of advertising principles and their relationship to marketing. The student will select and use different media, conduct market research, write copy, and prepare advertising layouts. An advertising campaign will be completed as a term project.

Prerequisite(s): BUS-201 


Syllabus for this course




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