2023-2024 Catalog 
  
    Feb 29, 2024  
2023-2024 Catalog
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BUS-210 e-Marketing


3 Credit(s)
3 Lecture Hour(s)
This course explores the use of the Internet, World Wide Web, and online social networking on the marketing of goods, services, and ideas. Topics include identification of web-based marketing goals; selection of the appropriate Web-based marketing strategy; conducting primary and secondary marketing research; Web-design criteria; Web-based advertising techniques; and revenue streams. Students will develop and integrated Internet marketing plan, including development of a Web presence, for an organization.

Prerequisite(s): BUS-101  or BUS-115  or BUS-170  or BUS-201 


Syllabus for this course




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