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Apr 01, 2026
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BUS-203 Sports Marketing
3 Credit(s)
3 Lecture Hour(s)
This course applies a marketing focus on the sports industry. Study includes target marketing and segmentation, sponsorship, promotions, events, and the creation of an optimum marketing mix for sport products. This course also examines the pricing dynamics of sport, sports franchising and managing controversial issues, for example, those surrounding celebrities.
Prerequisite(s): BUS-101
Syllabus for this course
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